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Retail CV: examples for sales assistants, supervisors and store managers

A good retail CV shows a store manager three things: you're good with customers, you can be trusted with stock and money, and you'll turn up for the shifts. Below is a full retail CV example for a sales assistant, shorter versions for a first job, a supervisor and a store manager, and how to write each section.

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In short

  • Lead with customer service and back it with numbers: customers served, sales, targets, mystery shop scores.
  • Show the jobs behind the counter too: tills, cashing up, deliveries, stock counts, visual displays.
  • Say when you can work: evenings, weekends, bank holidays, the Christmas peak.
  • One page for a sales assistant, two for a manager; no photo or date of birth.
On this page
  1. Retail CV example: sales assistant
  2. More retail CV examples by level
  3. How to write a retail CV: structure
  4. Retail CV personal statement examples
  5. Work experience on a retail CV: the figures that count
  6. Skills for a retail CV
  7. A retail CV with no experience
  8. Hours, pay and age: what to know before you apply
  9. Retail CV template and format
  10. Common retail CV mistakes
  11. Your retail CV with Kandiq
  12. Questions

Retail CV example: sales assistant

Example CV

Example

Megan Doyle

Retail Sales Assistant

megan.doyle@example.com · 07700 900583 · Glasgow

Summary

Retail sales assistant with three years in fashion and homeware stores, including two Christmas peaks. Average 4.8 out of 5 in customer feedback scores and 112% of my personal sales target in 2026. Trusted to cash up, open the store on Sundays and train new starters on the till. Looking for a sales assistant or key holder role, available weekends and late nights.

Experience

Sales Assistant

Mar 2024 - Present

Clyde & Co Home · Glasgow · Permanent, 30 hours a week

  • Serve up to 250 customers on a Saturday across tills, fitting rooms and click and collect.
  • Reached 112% of my personal sales target in 2026, mostly through add-on sales of textiles and lighting.
  • Cash up four tills and open the store on Sundays; no unexplained till difference in 2026.
  • Trained six new starters on the till system and the returns policy.

Christmas Sales Assistant

Nov 2023 - Jan 2024

Merchant Street Fashion · Glasgow · Temporary, November to January

  • Replenished the shop floor from deliveries of up to 40 cages a day during the peak.
  • Kept to a 3-minute average queue time at the busiest tills during the December weekends.

Volunteer

Jun 2022 - Oct 2023

Southside Cancer Charity Shop · Glasgow · Volunteer, Saturdays

  • Priced and displayed donations; redesigned the window display each month.

Education

National 5s: English, Maths, Business Management, Art and Design

Aug 2017 - Jun 2021

Shawlands High School · Glasgow

Skills

  • Customer service
  • Till operation and cashing up
  • Add-on sales
  • Stock replenishment and counts
  • Visual merchandising
  • Handling complaints and returns
  • Training new starters

Languages

  • English native speaker
  • Polish B2 · fluent

Interests

Upcycling furniture and selling it online · Netball, Sunday league

Megan has three years on the shop floor and wants a key holder role. Her CV fits on one page and every bullet answers a manager's question: how many customers, how much in sales, can she be trusted with the keys and the cash?

What this retail CV example does well:

  • the profile has two figures (feedback score, sales target) and her availability;
  • the temporary Christmas job stays: a peak season is exactly what a store manager wants to see;
  • the volunteering in a charity shop shows where her retail experience started;
  • the skills use the words retail adverts use: till, cashing up, replenishment, visual merchandising.

This retail CV template is a single-column design that online application systems read in order. Switch to any of our CV templates without retyping.

More retail CV examples by level

Three shorter examples, from a first shop job to running a store. Names and shops are made up.

Retail CV with no experience (first shop job)

Profile: Friendly and reliable school leaver with GCSEs in English and maths (grades 6 and 5). A year volunteering at a charity shop till on Saturdays, and front of house at school events. Available evenings and weekends, and full time over Christmas.

Experience: Volunteer, Hilltop Hospice Shop (2025 to 2026): served customers, priced donations, kept the shop floor tidy.

Skills: customer service, cash handling, teamwork, social media.

Retail supervisor or key holder

Profile: Retail supervisor with five years in a busy supermarket, leading a team of up to 12 on the late shift. Responsible for opening and closing, cash office and rota changes. Cut weekly waste on the bakery counter by 18% by adjusting bake plans to footfall.

Experience: Supervisor, Northfield Superstore (since 2023): run handovers, approve refunds, coach new colleagues; store achieved its best mystery shop score of the year in May 2026.

Store manager

Profile: Store manager with ten years in fashion retail, running a £3.2m store with 28 colleagues. Grew sales 9% year on year in 2025 and cut stock loss to 0.9% of sales. Experienced in recruitment, rotas, KPIs and visual standards.

Experience: Store Manager, Linden Lane (since 2021); Assistant Store Manager, Linden Lane (2018 to 2021).

How to write a retail CV: structure

  1. Contact details: name, town, mobile, email. No photo, age or date of birth.
  2. Job title and personal profile: the role you want, three or four sentences with a figure and your availability.
  3. Work experience: most recent first, with the store, the type of contract and three bullets with results.
  4. Skills: the ones from the advert that you can prove.
  5. Education: one or two lines; GCSEs or National 5s in English and maths are what shop adverts check.
  6. Languages and interests, if they help: a second language is useful in tourist areas and busy city stores.

Retail roles rarely require a degree. The National Careers Service notes that some employers ask for GCSEs at grades 9 to 4 in English and maths, and that retail or customer service experience helps but isn't essential.

Retail CV personal statement examples

Keep it short and concrete: years in retail, the type of store, one result and when you can work. More examples in our CV personal statement guide.

Supermarket colleague

Supermarket colleague with two years on checkouts, self-scan and the customer service desk. Trained to sell age-restricted products and handle refunds. Known for a calm approach on busy evenings. Available for early, late and weekend shifts.

Moving from hospitality to retail

Waiter with three years in a busy city-centre restaurant, serving up to 80 covers a night and handling card payments and complaints. Looking for a sales assistant role in fashion or beauty, where I can use the same customer skills and grow into a key holder role.

Work experience on a retail CV: the figures that count

Every sales assistant serves customers and stacks shelves. A strong CV says how well. Pick numbers you can back up at interview:

  • Customers: how many you serve on a busy day, feedback or mystery shop scores, complaints resolved.
  • Sales: personal or team targets, add-on sales, loyalty or card sign-ups, average basket value.
  • Stock: deliveries processed, stock count accuracy, waste or shrinkage reduced, online orders picked.
  • Trust: cashing up, key holding, opening and closing, cash office, training new starters.
Duty or result?

Duty: “Responsible for the fitting rooms.”

Result: “Ran the fitting rooms on Saturdays and offered alternatives to every customer; returned stock went back on the floor within 30 minutes.”

Skills for a retail CV

The National Careers Service lists customer service, working well with others, verbal communication, attention to detail, staying calm under stress, selling, initiative, maths and basic computer tasks for sales assistants. Match them to the role you want, and see our guide to skills for a CV for more.

Retail roleSkills to show with evidence
Sales assistantCustomer service, till and card payments, product knowledge, add-on sales
Checkout or customer service deskCash handling, refunds, age-restricted sales, queue management
Stockroom or replenishmentDeliveries, stock rotation, handheld scanners, manual handling
Visual merchandiserWindow and floor displays, planograms, brand standards
Supervisor or key holderOpening and closing, cash office, rotas, coaching a team
Store managerSales and KPIs, budgets, recruitment, loss prevention, health and safety

A retail CV with no experience

You don't need shop experience to apply: the National Careers Service says it helps but isn't essential, and suggests three ways in: a temporary weekend or Christmas job, volunteering in a charity shop, or applying directly. On your first retail CV, put forward school or college, any volunteering, roles where you dealt with people (events, clubs, babysitting), and your availability. Our guide to writing a CV with no work experience has a full example.

Retailers hire extra staff for the Christmas peak each autumn: see our round-up of Christmas temp jobs for this year's openings.

Hours, pay and age: what to know before you apply

  • Shifts: the National Careers Service gives 37 to 42 hours a week for a full-time sales assistant, with evenings, weekends and bank holidays on a rota. Write your availability on your CV.
  • Pay: the job profile gives an average of £19,000 for a starter to £27,000 for an experienced sales assistant. The legal minimum, the National Living Wage, is £12.71 an hour from 21 since April 2026 (£10.85 at 18 to 20, £8 under 18), rising to £13.21, £11.27 and £8.31 in April 2027.
  • Age-restricted products: you need to be over 18 to sell alcohol and other restricted goods, according to the National Careers Service. If you are trained in age checks, say so.

Retail CV template and format

  • One page for a sales assistant or supervisor; two for a store or area manager.
  • One column and standard headings for online applications.
  • A clear font, size 11 or bigger (National Careers Service).
  • No photo, age, date of birth or nationality.
  • A PDF named after you, unless the retailer asks for Word.

Check your CV with the AI CV checker before you apply: it lists the advert's keywords your CV is missing.

Common retail CV mistakes

  • “Good with customers” with no example or figure.
  • No availability, when shifts decide who gets hired.
  • Leaving out temporary Christmas jobs: they prove you can handle the busiest weeks.
  • One CV for every job, without the store's own words from the advert.
  • Spelling mistakes in a job where you'll write price labels and emails.

Your retail CV with Kandiq

In the Kandiq CV builder, paste the retailer's advert: “Improve my bullets” rewrites your lines in its words and “Suggest skills” proposes the ones it asks for. Where a figure is missing, the AI leaves a marker for your real number instead of inventing one. Then prepare for the interview with the mock interview.

Frequently asked questions.

Start with a job title and a short profile with a figure and your availability. List your shop jobs, temporary peaks and volunteering with results (customers served, sales, stock, cashing up), then the skills from the advert and a short education section.

Sources

  1. Job profile: sales assistant (read on 10 November 2026), National Careers Service
  2. National Minimum Wage and National Living Wage rates (read on 10 November 2026), GOV.UK
  3. How to write a CV (read on 10 November 2026), National Careers Service

About the author

Diego Benitez

Founder of Kandiq, more than 100 hires led

Diego Benitez has hired more than a hundred people, in marketing, sport and sales, as a manager at Intersport and then as Head of Growth at Goodvest (2022 to 2026). He ran those hiring processes from start to finish: screening applications, interviews, the hiring decision, then managing the team. He also knows the candidate's side: internships, work-study, student jobs, a permanent contract, starting an agency, then freelancing. He built Kandiq to give candidates what he looked for in an application himself, and what screening software can read. His guides start from the questions candidates ask Google, rely on official public sources (government employment and careers services, employment law) and are updated when the rules change. The examples are fictional; the figures are sourced.

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